Author: Jeremiah Baker - Adwords Consultant

Here’s one of the most common mistakes that I see on a daily basis regarding Google AdWords.

“Poorly organized Ad Groups and Keywords”

Here’s the problem, putting too many different types of keywords under just one ad in Google AdWords causes your ads to be less releavant and Google punishes you by disabling your ads and asking you to pay $1, $2, even $5 or more per click just to reactivate your ad(s).

Have you ever logged into your AdWords account to see on of your ads or keywords disabled and Google is asking you to pay $5 just to get it up and running again?

Note: Google rewards you for relevancy and punishes you for being irrelevant.

Here’s the best way to ensure that your ads and keywords are as relevant as possible.

1. Group your keywords into tiny groups of 1-5 closely related keyword terms.
2. Write an ad for each of your closely related keyword groups and put your keywords in the title and copy of your ads.
3. After a searcher clicks on your ads send them to a specific page that contains the same keywords that are in your ad groups.

Here’s the worst thing that you can do with your Google AdWord’s campaigns.

1. Put all of your keyowords in on AdGroup
2. Send all of your traffic to your home page

If you want to avoid having your keywords disabled and having to pay $5 or more per click follow the 3 steps outlined above and you should be well on your way to lowering your average cost per click.

To your success,

Jeremiah Baker - PPC Management

In this free video you’ll discover:

• How to generate sales leads for your business using the power of Google AdWords
• What to give away as your lead generation piece
• How to build a landing page to capture leads

Written by: Jeremiah Baker

One of the most common questions I’m asked by my clients is, “how do I build a landing page to capture leads for my business?”

After many tests here’s the necessary elements that your landing page must have.

1. Your logo displayed at the top of the page.
2. A headline that clearly tells the reader what he/she is going to get by registering on your landing page.
3. A short description that further supports what you said in your headline.
4. 3-5 benefit driven bullet points telling the reader what he/she is going to get by registering.
5. An opt-in box or registration form.
6. Only one call to action (remember, your goal is to get your visitors to fill out your opt-in form.)

The main goal of your landing page is to get your visitors to take your call to action which is to fill out your opt-in form, in turn becoming a lead for you.

If you have questions about building a landing page for your business please visit www.jeremiahbaker.com and type your question into the live chat box located at the top right of your screen.

To your success,

Jeremiah Baker

Generate more B2B sales leads using Google AdWords.

PPC Advertizing Firm

The Quick Start Guide to Getting the Most Out of Your Google AdWords Campaigns

Google and the other major search engines have made it extremely easy for you to setup an account and start spending money with them.

Yet, they haven’t made it as easy for you to get the most for your money.

Don’t let anyone fool you! PPC advertizing is no silver bullet solution to your marketing challenges.

There’s no magic behind Google AdWords, Yahoo Search Marketing, MSN AdCenter or any other pay per click search engine. Your success with pay per click advertising comes from following a proven system day-in-and-day-out.

Here’s the 3 major components to every PPC campaign that you must pay contstant attention to.

1. Keywords
2. Ads
3. Landing Pages

Step One - Choose keywords that are highly relevant to your offer

Step Two - Write ad copy that directly relates to your keywords and your offer

Step Three -Build landing pages that offer exactly what your ad said it would give the searcher

Ok, if you only do these 3 things well you’ll be far ahead of most advertizers online today.

But, if you really want to crush your competition and get the most for you money follow these tips closely…

• When researching your keywords group them into highly related groups. You may only have 10-12 keywords in each group, this is perfect! Don’t put 50-100 keywords under one ad. There is no way one ad can support that many keywords. You want your ads to be as relevant to each keyword as possible.
• Use keyword matching options on all your keywords. Broad match, “phrase match”, [exact match], and - negative match. Here’s a link to Google’s article on keyword matching. This will give you the full details.
• Don’t get overly creative with your ads. Use Google to tell you which ads are already performing well for your desired keywords and use those ads as your starting point. You can find out what ads are already getting clicked on by typing in your keyword or phrase with a wild-card after your phrase, something like this. Keyword 6785. When you do this Google will show you only the ads that are getting a “decent” number of clicks. Use this technique right now to see what ads are peforming well for your keyword(s). Remember, your ads should always have a clear offer that is of great value to your potential customers. Want more clicks? Give your searches exactly what they want in your ad copy and they’ll gladly click on your ads.
• Split test your ads continuously to outsmart your competition, and get more clicks for less money. Split testing is simply writing 2 ads and letting Google split the traffic between them evenly. Google will track which ad gets more clicks. With this information you can delete the lesser performing ad and create a new one right away to take its place. This type of testing will give you higher Click-Through-Ratios over time. This is good for you, because Google will place your ad above your compeitors if you are getting a better CTR than them. Google does this because they want to show searchers the most relevant ads. If your ad gets clicked on the most they see it as being the most relevant. More on how to split test ads from Google. In order for split testing to work you must first “edit campaign settings in AdWords and select “rotate ads”. After about 30 clicks you should see a clear winner. The ad with the higher CTR. Keep that ad and delete the lesser performing and then create your new ad right away. Keep testing like this for the life of your campaign.
• Build your landing pages with your offer in mind. The biggest mistake advertizers make today is sending traffic to their home page or to a page that has no clear call to action on it. Don’t do this, you’ll just waste your money! Here’s an example of one of Google’s own landing pages. It is a good landing page to emulate for your own campaigns. Don’t be fooled by its simplicity. It is designed to capture the visitors contact details and give them the information offered.
• Use the free Google conversion tracking tool with your AdWords account. This conversion tracking tool will show you how many of your visitors turned into a sale, or lead. This tool will also tell you how much your leads or sales are costing you. Here’s Google’s guide on conversion tracking.
• Multi Variable test your landing pages using Google’s free Website Optimizer tool. This tool allows you to test multiple elements on your landing pages at once. It is absolutely necessary to use this tool. If you don’t use this tool you’ll never know if you are converting as many visitors as possible into leads or sales. Watch Google’s overview of Website Optimizer here…
• Last but not least… Go back and remove keywords that are generating clicks, but no leads or sales. This alone will help save you a lot of money with your campaigns.

I hope you found this guide useful. I know that it is a lot of information, but you’ll be glad that you followed these steps with your own PPC advertizing campaigns.

Seem like too much work or too confusing?

Contact us for a free overview of how we can help you get the most out of your pay per click campaigns.

Jeremiah Baker

ppc advertizing firm

Successful PPC Management comes from following these steps closely.

1. Choosing enough keywords and the right keywords
2. Writing ad copy that directly matches the offer on your website
3. Building your landing pages the right way for ultimate conversions
4. Constant daily optimization of your keywords, ads, and landing pages

Your main goal should be to get the most clicks possible for the least amount of money and convert as many of those clicks into customers or sales leads.

The worst thing you can do with any pay per click campaign is setting it up and just letting it run without optimization.

Success comes from constantly optimizing or testing these 3 elements.

1. Your Keywords
2. Your ads
3. Your landing pages

On a daily basis you should always be testing new keywords and removing keywords that don’t perform. Always test 2 ads against each other to determine which ad gets clicked on more and converts more clicks into conversions. Always test your landing pages with the main goal of increasing your conversion rates. Google offers a great tool called “Website Optimizer” that automates landing page testing.

If you test and optimize daily you’ll blow your competition out of the water. If you simply setup your campaign and let it run without any attention you’re just giving your money away.

To your success,

Jeremiah Baker

ppc management services by JeremiahBaker.com

Why use a PPC Management / Pay Per Click Management firm?The main reason to use a firm to manage your pay per click advertising campaigns is expertise. Pay per click advertising is a complex beast to learn and utilize successfully and successful pay per click management takes a lot of time.

If you’re considering hiring a firm to help you, here’s what to look out for.

6 Questions to Ask Every PPC/Pay Per Click Management Firm You Are Considering

1. Do they specialize in your area of business? Do you sell to other business (B2B) and want to generate sales leads? Do you sell via e-commerce to consumers? Choose a firm that has proven experience helping other businesses like yours. There are a lot of PPC firms out there to choose from, but make sure you choose the one that has proven experience and understands your business goals.
2. Can they back up their claims-Please be careful of hyped up claims and false promises. There are many firms out there that claim the world in their sales pitch, but turn out to promise more than they deliver. If it sounds too good to be true it probably is. Ask to speak with a few of their clients to get a true understanding of how they measure up to their claims & promises. This is the best way to feel out a potential ppc/pay per click management firm.
3. Do they test keywords, ad copy, and landing pages? The most powerful aspect of pay per click advertising is the ability to test everything. You want a firm that clearly describes how they test keywords, ad copy, and landing pages. If you get the feeling that the firm you are talking with is simply going to set up your campaign and let it run please put your hand on your wallet and run away as fast as you can.
4. Do they have a set schedule to meet with you and your team to discuss the performance of your campaigns once they’re up and running? Your PPC firm should meet with you at least once a week if not more to discuss your campaigns status and provide a strategy for improvement. Pay per click advertising is a dynamic advertising medium where everything changes as new competitors move in on your keywords & ads. You also need to make constant improvements to your keywords, ad copy and landing pages to get the most out of your campaigns. You want to constantly improve your lead generation or sales conversion efforts.
5. Do they lock you into long term contracts and charge you a setup fee? A lot of search marketing firms try to lock you into a long term contract. Don’t stand for this! If a search marketing firm is worth their salt they’ll only charge you month to month. A month to month relationship is good for you, because it forces the firm you are working with to perform and earn your business. A lot of search marketing firms also try to charge a set up fee anywhere from $500 to several thousands of dollars. You can find firms that don’t charge this extra fee, they simply charge you a fixed monthly fee and your setup is included in that.
6. Do they offer full reporting? Show me the numbers! In order to fully understand how well you are doing with your pay per click advertising campaigns you need to look at the following reports:

• CTR’s or click-through-ratios. CTR is the number of people who saw your ad versus the number of people who clicked on it. In Google a high CTR will allow your ads to be positioned above your competitors ads without having to increase your cost per click. Through optimization your firm of choice should increase your CTR’s over time. A high CTR equals more visitors.
• Conversion Rates. If you’re generating B2B sales leads or actual sales on your website you need to know how many visitors you’re turning into customers, this is known as your conversion rate. You want to convert as many visitors as possible. Remember you’re paying for every click/visitors that comes to your website. Testing your ads and landing pages will result in higher conversion rates over time.
• Cost per lead/sale. You will definitely want to see this number. You need to know how much it’s costing you to generate a lead or sale. Without knowing your cost per lead or cost per sale you’ll never know how cost-effective your ppc campaigns are.

Conclusion: Take your time when choosing a (ppc) pay per click management firm. Ask as many questions as you can, this is your business and your success at stake. Ask to speak with the search marketing firms client’s. Speak to as many as you can.

To your success,

Jeremiah Baker

PPC Management , Pay per click Management firm- JeremiahBaker.com

Why use a PPC Management / Pay Per Click Management firm?The main reason to use a firm to manage your pay per click advertising campaigns is expertise. Pay per click advertising is a complex beast to learn and utilize successfully and successful pay per click management takes a lot of time.

If you’re considering hiring a firm to help you, here’s what to look out for.

6 Questions to Ask Every PPC/Pay Per Click Management Firm You Are Considering

1. Do they specialize in your area of business? Do you sell to other business (B2B) and want to generate sales leads? Do you sell via e-commerce to consumers? Choose a firm that has proven experience helping other businesses like yours. There are a lot of PPC firms out there to choose from, but make sure you choose the one that has proven experience and understands your business goals.
2. Can they back up their claims-Please be careful of hyped up claims and false promises. There are many firms out there that claim the world in their sales pitch, but turn out to promise more than they deliver. If it sounds too good to be true it probably is. Ask to speak with a few of their clients to get a true understanding of how they measure up to their claims & promises. This is the best way to feel out a potential ppc/pay per click management firm.
3. Do they test keywords, ad copy, and landing pages? The most powerful aspect of pay per click advertising is the ability to test everything. You want a firm that clearly describes how they test keywords, ad copy, and landing pages. If you get the feeling that the firm you are talking with is simply going to set up your campaign and let it run please put your hand on your wallet and run away as fast as you can.
4. Do they have a set schedule to meet with you and your team to discuss the performance of your campaigns once they’re up and running? Your PPC firm should meet with you at least once a week if not more to discuss your campaigns status and provide a strategy for improvement. Pay per click advertising is a dynamic advertising medium where everything changes as new competitors move in on your keywords & ads. You also need to make constant improvements to your keywords, ad copy and landing pages to get the most out of your campaigns. You want to constantly improve your lead generation or sales conversion efforts.
5. Do they lock you into long term contracts and charge you a setup fee? A lot of search marketing firms try to lock you into a long term contract. Don’t stand for this! If a search marketing firm is worth their salt they’ll only charge you month to month. A month to month relationship is good for you, because it forces the firm you are working with to perform and earn your business. A lot of search marketing firms also try to charge a set up fee anywhere from $500 to several thousands of dollars. You can find firms that don’t charge this extra fee, they simply charge you a fixed monthly fee and your setup is included in that.
6. Do they offer full reporting? Show me the numbers! In order to fully understand how well you are doing with your pay per click advertising campaigns you need to look at the following reports:

• CTR’s or click-through-ratios. CTR is the number of people who saw your ad versus the number of people who clicked on it. In Google a high CTR will allow your ads to be positioned above your competitors ads without having to increase your cost per click. Through optimization your firm of choice should increase your CTR’s over time. A high CTR equals more visitors.
• Conversion Rates. If you’re generating B2B sales leads or actual sales on your website you need to know how many visitors you’re turning into customers, this is known as your conversion rate. You want to convert as many visitors as possible. Remember you’re paying for every click/visitors that comes to your website. Testing your ads and landing pages will result in higher conversion rates over time.
• Cost per lead/sale. You will definitely want to see this number. You need to know how much it’s costing you to generate a lead or sale. Without knowing your cost per lead or cost per sale you’ll never know how cost-effective your ppc campaigns are.

Conclusion: Take your time when choosing a (ppc) pay per click management firm. Ask as many questions as you can, this is your business and your success at stake. Ask to speak with the search marketing firms client’s. Speak to as many as you can.

To your success,

Jeremiah Baker

PPC Management , Pay per click Management firm- JeremiahBaker.com

Here’s how to create a ppc landing page the right way from the start.

Let’s assume that your main goal is to send traffic to your website and convert this traffic into leads by getting your visitors to register for a free giveaway.

One of the biggest mistakes pay per click marketers make is sending traffic to their home page. Unless your homepage has a clear offer with few choices on it except for your lead capture form, do not send traffic to your homepage.

Note: The goal of your landing page is to get your visitors to take action, to fill out your registration form and become a lead. You don’t want to give your visitors too many options where they could leave your landing page and not fill our your lead capture form. Focus on one goal, getting the lead.

Here’s 5 elements of every successful lead generation ppc landing page

1. A clean simple design that focuses on getting the registration. Here’s and example of one of Google’s landing pages
2. Include a powerful benefit driven headline at the top of the page telling your visitors what they’ll receive by registering on your landing page. This is arguably the most important element.
3. Create a short opening paragraph that explains your giveaway after your headline.
4. Create 3-5 bullet points below your opening paragraph that reinforce the benefits of your giveaway.
5. Include your registration form. Note, the shorter your registration form the higher your conversion rates will be. Don’t ask your visitors too much in this step, just get them to register and give you enough information so that you can follow up with them.

Here’s some example landing pages that you can use for reference.

• Google’s landing page
• GoToMeeting

Conclusion: These landing page tips should give you enough to get started. Note that the key to successful landing pages is testing. Try different variations of your headline, opening paragraph, bullet points, and registration form.

To your success,

Jeremiah Baker

Google AdWords Experts - B2B Lead Generation

PPC Landing Page Design in 5 Easy Steps

Here’s how to create a ppc landing page the right way from the start.

Let’s assume that your main goal is to send traffic to your website and convert this traffic into leads by getting your visitors to register for a free giveaway.

One of the biggest mistakes pay per click marketers make is sending traffic to their home page. Unless your homepage has a clear offer with few choices on it except for your lead capture form, do not send traffic to your homepage.

Note: The goal of your landing page is to get your visitors to take action, to fill out your registration form and become a lead. You don’t want to give your visitors too many options where they could leave your landing page and not fill our your lead capture form. Focus on one goal, getting the lead.

Here’s 5 elements of every successful lead generation ppc landing page

1. A clean simple design that focuses on getting the registration. Here’s and example of one of Google’s landing pages
2. Include a powerful benefit driven headline at the top of the page telling your visitors what they’ll receive by registering on your landing page. This is arguably the most important element.
3. Create a short opening paragraph that explains your giveaway after your headline.
4. Create 3-5 bullet points below your opening paragraph that reinforce the benefits of your giveaway.
5. Include your registration form. Note, the shorter your registration form the higher your conversion rates will be. Don’t ask your visitors too much in this step, just get them to register and give you enough information so that you can follow up with them.

Here’s some example landing pages that you can use for reference.

• Google’s landing page
• GoToMeeting

Conclusion: These landing page tips should give you enough to get started. Note that the key to successful landing pages is testing. Try different variations of your headline, opening paragraph, bullet points, and registration form.

To your success,

Jeremiah Baker

Google AdWords Experts - B2B Lead Generation

PPC Landing Page Design in 5 Easy Steps

Here’s a powerful technique for writing great ad copy from the start.

Here’s the benefits of having high click-through-ratios on your ads in Google.

• If your ad has a higher click-through-ratio than the other ads on the search results page in Google your ad will move up to the top of the search results without having to increase your cost per click
• You’ll get more visits per impression of your ad and the potential to convert more visitors into leads or sales
• If your ads aren’t reaching Google’s minimum click-through-ratios they’ll disable your keywords and you dont’ want this to happen. You’re goal is to get the highest click-through-ratios as possible.

Here’s how to find out what ads are already performing well in Google

1. Go to Google and type in your desired or target key phrase.
2. Do you see ads showing up for this key phrase? If so Good!
3. Next, type in the exact same key phrase as above, but this time put a wild card after your key phrase. Here’s an example; (crm software 8756). Click the search button and see what ads are showing up.
4. The ads that Google returns are generally going to be the ads that are already getting a decent click-through-ratio.
5. You can now emulate the messaging in the top ads giving your ads a better chance of performing well from the start.

Why does adding a wild card after your key phrase make Google show you the ads that are already performing well?

The theory is that obviously no one would bid on the term, crm software 8756 and Google compensates by displaying well performing ads that most closely match the key phrase with the wild card.

If you’re having trouble coming with ad copy for your AdWords campaigns give this technique a try. Let us know what you find, or feel free to send us a question or two. We’d be glad to here from you.

To your success,

Jeremiah Baker

Google AdWords Experts

Here’s a powerful technique for writing great ad copy from the start.

Here’s the benefits of having high click-through-ratios on your ads in Google.

• If your ad has a higher click-through-ratio than the other ads on the search results page in Google your ad will move up to the top of the search results without having to increase your cost per click
• You’ll get more visits per impression of your ad and the potential to convert more visitors into leads or sales
• If your ads aren’t reaching Google’s minimum click-through-ratios they’ll disable your keywords and you dont’ want this to happen. You’re goal is to get the highest click-through-ratios as possible.

Here’s how to find out what ads are already performing well in Google

1. Go to Google and type in your desired or target key phrase.
2. Do you see ads showing up for this key phrase? If so Good!
3. Next, type in the exact same key phrase as above, but this time put a wild card after your key phrase. Here’s an example; (crm software 8756). Click the search button and see what ads are showing up.
4. The ads that Google returns are generally going to be the ads that are already getting a decent click-through-ratio.
5. You can now emulate the messaging in the top ads giving your ads a better chance of performing well from the start.

Why does adding a wild card after your key phrase make Google show you the ads that are already performing well?

The theory is that obviously no one would bid on the term, crm software 8756 and Google compensates by displaying well performing ads that most closely match the key phrase with the wild card.

If you’re having trouble coming with ad copy for your AdWords campaigns give this technique a try. Let us know what you find, or feel free to send us a question or two. We’d be glad to here from you.

To your success,

Jeremiah Baker

Google AdWords Experts

Landing Page Optimization with Website Optimizer

If you’re not testing your landing pages using Google’s Website Optimizer tool, you should be and here’s why!

One of our clients was doing extremely well with their landing page. They were converting visitors to sales leads for their trial software offer and they were generating sales every month.

We were generating leads for a mere 6 dollars per lead. Sounds great right?

Well sort of….

About 2 weeks ago we setup Google’s Website Optimizer tool on this already well performing landing page. We decided to test 5 more headlines on the landing page to see if we could find a better performing headline than the existing one. The end goal was higher conversion rates and more leads.

We setup a Google’s Website Optimizer tool to test the 5 different headlines. It only took us about 15 minutes to setup our test.

We activated our test and let Google split the traffic evenly between each 5 test headlines. After about 2 weeks of landing page optimization testing we found a clear winner. The 4th headline we tested performed 117% better than our original headlilne. Headline 4 converted 117% more visitors into leads.

The best part about Google’s Website Optimizer is that it’s “FREE” and it only takes minutes to setup.

You can learn more about setting up Website Optimizer on your own landing pages here.

Learn more about Google’s Website Optimizer tool Landing Page Optimization from Google.

To your success,

Jeremiah Baker

President, JeremiahBaker.com

Landing Page Optimization

Landing Page Optimization with Website Optimizer

If you’re not testing your landing pages using Google’s Website Optimizer tool, you should be and here’s why!

One of our clients was doing extremely well with their landing page. They were converting visitors to sales leads for their trial software offer and they were generating sales every month.

We were generating leads for a mere 6 dollars per lead. Sounds great right?

Well sort of….

About 2 weeks ago we setup Google’s Website Optimizer tool on this already well performing landing page. We decided to test 5 more headlines on the landing page to see if we could find a better performing headline than the existing one. The end goal was higher conversion rates and more leads.

We setup a Google’s Website Optimizer tool to test the 5 different headlines. It only took us about 15 minutes to setup our test.

We activated our test and let Google split the traffic evenly between each 5 test headlines. After about 2 weeks of landing page optimization testing we found a clear winner. The 4th headline we tested performed 117% better than our original headlilne. Headline 4 converted 117% more visitors into leads.

The best part about Google’s Website Optimizer is that it’s “FREE” and it only takes minutes to setup.

You can learn more about setting up Website Optimizer on your own landing pages here.

Learn more about Google’s Website Optimizer tool Landing Page Optimization from Google.

To your success,

Jeremiah Baker

President, JeremiahBaker.com

Landing Page Optimization

Hi Guys,

So, you want to use Google AdWords to generates sales leads for your business. Here’s the quickest way to generate sales leads online using Google AdWords.

Let’s assume you have documents like white papers, data sheets, case-studies, demo’s, trial offers, etc. sitting around the office. If you don’t, you should and here’s why!

Your prospects and customers are searching on Google right now looking for more information that’ll help them solve their problems. One of the best and fastest ways to generate sales leads online is to offer problem solving information to your prospects in exchange for their contact information.

Ok, so you have your white paper, guide, demo, etc. available.

Here’s how we’re going to generate leads real fast using Google AdWords

1. Build a Landing Page - Put a page on your website called a “landing page”. This page will have an attractive title, 3 or so bullet points describing the benefits of registering for your document (what will your reader learn?), and a registration form with the following fields, Name, Company, Title, Phone Number, Email Addres. Here’s an example landing page.
2. Open a Google AdWords Account here Google AdWords.
   You’ll choose:
   • target languages & countries
   • create ad groups
   • research keywords
   • set your daily budget
   • and create your account
   • Watch Google’s setup demo here
3. Keyword Research - Now that yourAdWords account is setup let’s do some further keyword research to find some great keywords for your campaign.Don’t stress over finding every possible keyword at first, let’s just get a few good keywords to get started.In our example you are promoting one of your white papers. Let’s find some keywords related to your white paper.Log into your AdWords account and click “tools’ in the top navigation bar or click here for Google’s keyword research tool.Click on the tab “Site-Related Keywords”. This will allow you to put in your URL (www.yourcompany.com) or your competitor’s and Google will scan that website for keywords.Check the box “Include other pages on my site linked from this URL”.Google will return a list of keywords that it found on the website you entered. Next to each keyword is an “add” link. Click the add link to add keywords that you find relevant to your business and the topic of your white paper.

   Once you’ve finished adding your desired keywords you can export them to an excel file. You’ll see this option at the top of the green column located on the right hand side of your screen.

   Copy your keywords from your excel file into the AdGroup you created when you setup your AdWords account.

   If you want you can go back to the Google Keyword tool and click the “Keyword Variations” tab to find even more keywords. Enter a keyword or phrase related to your business and Google will give you a list of terms that people have searched on related to your term. Add the relevant keywords to your AdGroup just as you did in the step above.

   More valuable keyword research tools: Yahoo’s Tool(free), Wordtracker.com(paid & free trial), keywordiscovery.com(paid). Check out this tool if you want to see what keywords your competitors are buying spyfu.com(you may find that the data is not 100% accurate, but it is still a good tool to reference).

4. Track Conversions - This step is extremely important to your success. Google gives you the ability to track how many of your visitors turn into leads(conversions). Here’s how it works.
   Google gives you a conversion tracking code that you paste into the HTML of the page that shows up after a visitor fills out the registration form on your landing page.This page is most commonly referred to as a “thank you page”. This page should also contain the white paper that the searcher registered for.Every time the thank you page loads Google will track this as a conversion. You can track your conversions in your AdWords account. There is a column labeled “Conversion Rate & Cost Per Conversion” in your reporting.Here’s Google’s conversion tracking PDF that’ll walk you through setting up conversion tracking on your website.
5. You’re up and running! - If you’ve chosen enough good keywords and your ad copy is attractive you should start generating a constant flow of leads. Pay attention to your conversion rates and cost per conversion to ensure that you are not payiing too much per lead. Remember you can always pause your AdWords campaigns at any time.
6. Just get started! - This guide gives you the basics so that you can get your lead generation campaign started. All you have to do now is setup your AdWords account and follow the steps in this guide.

Conclusion

This guide has given you the steps necessary to get started. Do not setup your campaign and just let it run without keeping a close eye on your reporting. If you just setup your AdWords campaign and let it run you are bound to spend a lot more money than necessary.

Hi Guys,

So, you want to use Google AdWords to generates sales leads for your business. Here’s the quickest way to generate sales leads online using Google AdWords.

Let’s assume you have documents like white papers, data sheets, case-studies, demo’s, trial offers, etc. sitting around the office. If you don’t, you should and here’s why!

Your prospects and customers are searching on Google right now looking for more information that’ll help them solve their problems. One of the best and fastest ways to generate sales leads online is to offer problem solving information to your prospects in exchange for their contact information.

Ok, so you have your white paper, guide, demo, etc. available.

Here’s how we’re going to generate leads real fast using Google AdWords

1. Build a Landing Page - Put a page on your website called a “landing page”. This page will have an attractive title, 3 or so bullet points describing the benefits of registering for your document (what will your reader learn?), and a registration form with the following fields, Name, Company, Title, Phone Number, Email Addres. Here’s an example landing page.
2. Open a Google AdWords Account here Google AdWords.
   You’ll choose:
   • target languages & countries
   • create ad groups
   • research keywords
   • set your daily budget
   • and create your account
   • Watch Google’s setup demo here
3. Keyword Research - Now that yourAdWords account is setup let’s do some further keyword research to find some great keywords for your campaign.Don’t stress over finding every possible keyword at first, let’s just get a few good keywords to get started.In our example you are promoting one of your white papers. Let’s find some keywords related to your white paper.Log into your AdWords account and click “tools’ in the top navigation bar or click here for Google’s keyword research tool.Click on the tab “Site-Related Keywords”. This will allow you to put in your URL (www.yourcompany.com) or your competitor’s and Google will scan that website for keywords.Check the box “Include other pages on my site linked from this URL”.Google will return a list of keywords that it found on the website you entered. Next to each keyword is an “add” link. Click the add link to add keywords that you find relevant to your business and the topic of your white paper.

   Once you’ve finished adding your desired keywords you can export them to an excel file. You’ll see this option at the top of the green column located on the right hand side of your screen.

   Copy your keywords from your excel file into the AdGroup you created when you setup your AdWords account.

   If you want you can go back to the Google Keyword tool and click the “Keyword Variations” tab to find even more keywords. Enter a keyword or phrase related to your business and Google will give you a list of terms that people have searched on related to your term. Add the relevant keywords to your AdGroup just as you did in the step above.

   More valuable keyword research tools: Yahoo’s Tool(free), Wordtracker.com(paid & free trial), keywordiscovery.com(paid). Check out this tool if you want to see what keywords your competitors are buying spyfu.com(you may find that the data is not 100% accurate, but it is still a good tool to reference).

4. Track Conversions - This step is extremely important to your success. Google gives you the ability to track how many of your visitors turn into leads(conversions). Here’s how it works.
   Google gives you a conversion tracking code that you paste into the HTML of the page that shows up after a visitor fills out the registration form on your landing page.This page is most commonly referred to as a “thank you page”. This page should also contain the white paper that the searcher registered for.Every time the thank you page loads Google will track this as a conversion. You can track your conversions in your AdWords account. There is a column labeled “Conversion Rate & Cost Per Conversion” in your reporting.Here’s Google’s conversion tracking PDF that’ll walk you through setting up conversion tracking on your website.
5. You’re up and running! - If you’ve chosen enough good keywords and your ad copy is attractive you should start generating a constant flow of leads. Pay attention to your conversion rates and cost per conversion to ensure that you are not payiing too much per lead. Remember you can always pause your AdWords campaigns at any time.
6. Just get started! - This guide gives you the basics so that you can get your lead generation campaign started. All you have to do now is setup your AdWords account and follow the steps in this guide.

Conclusion

This guide has given you the steps necessary to get started. Do not setup your campaign and just let it run without keeping a close eye on your reporting. If you just setup your AdWords campaign and let it run you are bound to spend a lot more money than necessary.